World Day of savings in Ukraine
The history of the World Savings Day began in Milan, when in October 1924 representatives of savings offices from 29 countries of the world gathered at the first International Specialized Congress (World Society of Savings Banks).
October 31, 1924 was the last day of the Congress, where the Italian professor Ravizza proposed to "commemorate the first meeting of savings banking Institutes of all countries" each year celebrating this day as the "International Savings Day ".
World Savings Day in Ukraine – a project that has been held for a sixth year on the initiative of the banks-members of the Independent association of the banks of Ukraine. Starting from 2016, the second consecutive year the implementation of this project will be held in support of the savings offices of Germany "Sparkasse".
During the whole of October, participating banks offer a variety of promotional products to their customers, conduct open days at their offices throughout Ukraine and other educational activities, as well as provide additional information about the activities of financial institutions. Special attention is paid to children and youth.
According to statistics, in 2011, the following countries joined the World Savings Day: Azerbaijan, China, Tanzania, Indonesia, the Democratic Republic of the Congo, Uzbekistan, Tajikistan, Ecuador, Colombia, Vietnam, Mexico, Peru, and many other countries.
World Savings Day also celebrates Georgia, where savings has never been particularly popular. In the old days, the country has always been under the control of various conquerors, people were involved in different wars, most people left nothing that could be saved. The rich hid their coins in clay pots or hid part of their wealth in pillows. A large number of people have lost most of their savings when the Soviet Union collapsed. So we see that for Georgia, the World Savings Day is also an iconic day, because the situation is almost identical in Ukraine.
The history of the day of savings is very popular in African countries. From ancient times in Madagascar, people hid their savings in the ground, digging deep enough pits to store their valuables. In African lands, it was quite popular to keep money in bamboo tubes for storage, which, over time, could be given as a gift.
China's savings history spans more than a thousand years. Hundreds of years ago, in China, people put money in clay boxes. Such boxes were closed and access to the money inside was almost impossible. Interpreting in today's way, this is a kind of piggy bank in which we used to put coins. There was only one way to get savings from there - to break a clay box. Today, traditional piggy banks are the most popular among children, they are made in the form of cats, dogs, pigs, dragons and other fairy-tale animals.
For example, in Azerbaijan, a squirrel holding a full pot of coins with the motto: "Grow by collecting!" Was chosen as a kind of savings day symbol, and in Ukraine a piggy bank in the form of a piglet became a symbol of savings day. When there are some fluctuations in the global financial markets, it is very important that people be able to manage their personal money and resources. Therefore, NABU proposed the following slogans of the action: "Banks unite for the future!", And the second slogan reads: "Thrifty today - rich tomorrow!".
The main goal of the World Savings Day is to stimulate and preserve the idea of storing funds, as well as attracting new customers.
The main objectives of the World Savings Day today are:
Increasing the level of financial literacy of the population; Explaining the value of savings to children and the population; Special consultations, promotional weeks, various events for customers and promotional gifts. In addition, Germany is a significant contribution to the development of the World Savings Day. German experience shows how to attract all the age and social strata of the population (teenagers, children, young people, pensioners), it is possible to strengthen the connection of the "client-bank" chain, as well as to emphasize the value of savings, increase potential and attract new funds.
To date, the National Bank of Ukraine, the independent Association of the banks of Ukraine (NABU), the Savings Bank of Germany "Sparkasse" and the Ministry of Finance of Germany support the initiative to introduce the World Savings Day in Ukraine. Such an initiative will serve to develop financial literacy of the Ukrainian population, as well as to improve the level of trust in the banking system.